{"id":124,"date":"2023-05-03T18:46:35","date_gmt":"2023-05-03T18:46:35","guid":{"rendered":"https:\/\/1kgbrand.com\/?page_id=124"},"modified":"2023-05-03T18:50:33","modified_gmt":"2023-05-03T18:50:33","slug":"research","status":"publish","type":"page","link":"https:\/\/1kgbrand.com\/?page_id=124","title":{"rendered":"Research – 1kg Brand – Full Service Brand Consultancy"},"content":{"rendered":"\t\t
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Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Effective ideas come from solid understanding. We are well-versed in all forms of qualitative and quantitative research. We team with our clients to determine the most effective ways to uncover new insights. And, we can harness the creativity and knowledge of dozens, hundreds or even thousands of stakeholders by using proven co-creation methodologies.

Making sound brand and marketing decisions cannot be done in the dark. Every brand-building exercise involves many critical choices that can determine whether your investment pays off or falls flat. At 1KG Brand, we know that research provides a critical underpinning of these important decisions and we offer a comprehensive research and analysis capability to support your branding efforts.

From qualitative discovery work, to brand valuation and financial impact modeling, to testing alternative strategies and execution elements, to tracking brand performance over time, we can help you learn what you need to know to move forward with confidence, based on the best and most complete insight available.

1KG Brand employs a comprehensive set of proven research methodologies that deliver deep insight and provide valuable input to our other services. These include:<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ethnographic\/behavioral observation<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In-depth, guided discussions<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Co-creation forums<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focus groups<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 One-to-one interviews<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Quantitative Internet\/phone surveys<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 National\/global on-line panels<\/p>

This multifaceted approach offers significant advantages over a narrow research methodology. By applying varied methods and tools, our researchers are able to see the picture from many angles, not just a single point of view. We get both subjective, qualitative insight and objective, measurable metrics. We get the perspective of those in other regions, as well as those close to home. We get in-depth knowledge based on individual conversations, as well as broad impressions from focus groups. And, we give stakeholders a direct role in guiding the direction of the brand-building effort.

1KG Brand selection of research services is extensive, covering every key aspect of brand development. Our research engagements are always tailored, flexibly integrated and sequenced into appropriate phases of work, based on each client\u2019s requirements. The available services include:<\/p>

Brand strategy<\/b><\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Customer behavior\/needs insight<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Purchase and loyalty drivers<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Market segmentation<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand equities and liabilities<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Competitive assessments<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Employee sensibilities<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Investor perspectives<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Corporate sustainability priorities<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand platform validation\/refinement<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand extension\/portfolio rationalization<\/p>

Design and nomenclature<\/b><\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Design testing\/validation<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Names\/naming testing\/validation<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Messaging testing\/validation<\/p>

Brand management<\/b><\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand equity transfer management<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Customer experience refinement<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand performance tracking\/scorecards<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand valuation<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Communications channel and mix assessment<\/p>

User experience<\/b><\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Usability testing<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Message testing and validation<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Information design reviews<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Performance and scalability<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Research Effective ideas come from solid understanding. We are well-versed in all forms of qualitative and quantitative research. We team with our clients to determine the most effective ways to uncover new insights. And, we can harness the creativity and knowledge of dozens, hundreds or even thousands of stakeholders by using proven co-creation methodologies. Making […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-124","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1kgbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124"}],"version-history":[{"count":5,"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/124\/revisions"}],"predecessor-version":[{"id":137,"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/124\/revisions\/137"}],"wp:attachment":[{"href":"https:\/\/1kgbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}