{"id":2,"date":"2023-05-03T14:37:57","date_gmt":"2023-05-03T14:37:57","guid":{"rendered":"https:\/\/1kgbrand.com\/?page_id=2"},"modified":"2023-10-25T13:38:48","modified_gmt":"2023-10-25T13:38:48","slug":"1kg-brand-full-service-brand-consultancy","status":"publish","type":"page","link":"https:\/\/1kgbrand.com\/","title":{"rendered":"1kg Brand &#8211; Full Service Brand Consultancy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2\" class=\"elementor elementor-2\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e09913c elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"e09913c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50128864\" data-id=\"50128864\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2684605a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2684605a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f8a7cda\" data-id=\"2f8a7cda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8936de elementor-headline--style-rotate elementor-invisible elementor-widget elementor-widget-animated-headline\" data-id=\"7d8936de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;animation_type&quot;:&quot;drop-in&quot;,&quot;rotating_text&quot;:&quot;Brand strategy\\nDesign and nomenclature\\nBrand management\\nUser experience\\n&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline elementor-headline-animation-type-drop-in\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tBrand&nbsp;strategy\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tDesign&nbsp;and&nbsp;nomenclature\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tBrand&nbsp;management\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tUser&nbsp;experience\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2db03e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2e2db03e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1KG Brand is a full-service independent brand consultancy that helps clients build great brands through purposeful strategy, design, messaging, and navigating complex digital landscapes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6201746f elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"6201746f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4daa71 elementor-section-content-middle envato-kit-141-top-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4daa71\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c8e7878\" data-id=\"4c8e7878\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e909194 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6e909194\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Philosophy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6decfede elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"6decfede\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f7ce97b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f7ce97b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4487a8a8\" data-id=\"4487a8a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5660fca1 elementor-widget elementor-widget-text-editor\" data-id=\"5660fca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We know that the process of creating, building and managing great brands requires a carefully orchestrated interplay between inspired creativity and analytical rigor. There must be objectivity and collaboration, within the organization and throughout the endeavor.\u00a0Creating great brands is a matter of knowing both\u00a0<i>where<\/i>\u00a0and\u00a0<i>how<\/i>\u00a0to look\u2026 for unseen truths\u2026 unmet customer needs\u2026 hidden opportunities.<br \/><br \/>We believe in five universal truths that apply to\u00a0<i>all<\/i>\u00a0brands:<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brands drive sustained growth by connecting to both the heart and the mind \u2013 to emotion and reason in equal measure.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brands are crafted and expressed through inspiration and creativity, applied to a careful understanding of rational and emotional drivers of preference and loyalty.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brands must retain relevance and appeal through careful maintenance over time, using intelligent brand management techniques and metrics to measure both financial and perceptual performance.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brands are economic assets to be invested in and managed for financial returns.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brands, if managed well, enable organizations to embody their aspirations and inspire stakeholders \u2013 customers, employees, partners and the investment community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17469fbf elementor-widget elementor-widget-heading\" data-id=\"17469fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We bring purposeful strategy, design and messaging together to enable you to take your brand to the next level.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78a35481 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"78a35481\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ee7f1e6\" data-id=\"2ee7f1e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand&nbsp;strategy Design&nbsp;and&nbsp;nomenclature Brand&nbsp;management User&nbsp;experience 1KG Brand is a full-service independent brand consultancy that helps clients build great brands through purposeful strategy, design, messaging, and navigating complex digital landscapes. Philosophy We know that the process of creating, building and managing great brands requires a carefully orchestrated interplay between inspired creativity and analytical rigor. There must be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1kgbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":32,"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":210,"href":"https:\/\/1kgbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions\/210"}],"wp:attachment":[{"href":"https:\/\/1kgbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}